Join Vince Nero, host of the BuzzStream Podcast, as he talks with Darren Kigman, founder of Root Digital, about creative content.
They explore the art of “creative” content and share strategies for creating impactful digital campaigns in areas where data may be scarce.
This episode explores building content assets that attract journalists, leveraging early trends, and the methodology behind high-value link-building campaigns.
Timestamps:
00:00 - Welcome to the BuzzStream Podcast
00:07 - Introducing Darren Kigman of Root Digital
00:55 -The Concept of First Mover Content
01:39 - Chat GPT Statistics Post: A Case Study
05:00 - Methodology and Research for Content Creation
07:09 - Challenges and Pitfalls in Digital PR
09:05 - Identifying and Leveraging Trends
12:15 - Creative Methodologies in Digital PR
15:16 - Analyzing and Repurposing Content
20:12 - Feasibility and Execution of Unique Campaigns
25:45 - The State of Digital PR Campaigns
28:40 - The Rise of Digital PR
29:13 - Digital PR for Small Sites
29:48 - Creative Campaigns and Methodologies
30:54 - Challenges for Small Brands
33:07 - Pitching and Outreach Strategies
36:33 - Interactive Content and Visual Storytelling
40:10 - Cost and Feasibility in Campaigns
45:25 - Validating Ideas and Target Audiences
52:12 - Measuring Success and ROI
55:58 - Conclusion and Final Thoughts
🔗 Resources mentioned:
ChatGPT Statistics - https://www.tooltester.com/en/blog/chatgpt-statistics/
Hiring icks - https://rootdigital.co.uk/work/digital-pr-recruitment-campaign-hiring-icks/
Lying on resumes - https://rootdigital.co.uk/work/american-digital-pr-survey-resume-lies/
Best digital pr examples - https://rootdigital.co.uk/resources/best-digital-pr-link-building-campaigns/
Average UK salary - https://rootdigital.co.uk/work/content-marketing-average-uk-salary-case-study/
Living With Dementia - https://rootdigital.co.uk/work/digital-pr-living-with-dementia-photography/
Science of scare - https://www.moneysupermarket.com/broadband/features/science-of-scare/
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