In this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK.
Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions.
We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics.
Join us as Will uncovers the critical differences in digital PR practices across the Atlantic. Will offers valuable insights for brands and agencies aiming to adapt and thrive in the ever-evolving digital realm.
Whether leveraging trends, pitching with precision, or understanding the cultural context, this discussion is packed with actionable advice for elevating your digital PR strategy.
Timestamps:
00:00:00 - Intro
00:01:15 - What is Digital PR?
00:04:08 - Is it Digital PR if no links are involved?
00:06:28 - Selling Digital PR
00:09:30 - Differences between digital PR in the US vs UK
00:12:49 - What can the US learn from the UK?
00:14:13 - Do you communicate with in-house PR teams?
00:16:18 - How to tailor stories to the market
00:19:53 - Does reactive PR work in the US?
00:22:20 - Local/regional projects in the US
00:24:59 - Ideating for B2B brands
00:28:12 - Setting expectations
00:30:04 - Communicating conversions from digital PR campaigns
00:31:55 - Using different tools in different locations?
00:33:43 - Tips for agencies or brands thinking about pitching in the UK vs US
00:35:01 - Tips for outreach strategies in the UK vs US
00:36:38 - What do you mean by "story"?
00:38:20 - Headlines equal story
00:40:42 - How to leverage a trend for digital PR
00:42:58 - Can you leverage trends for a tent-pole piece?
00:44:55 - Tips for opening a new office in a new market
00:46:05 - Recap
Resources discussed:
https://www.linkedin.com/in/hobsonwilliam/
https://shop.royalmail.com/special-stamp-issues/spice-girls
https://www.news18.com/news/buzz/lauren-ridloff-as-first-deaf-superhero-in-eternals-spikes-sign-language-searches-4425836.html
https://nypost.com/2023/07/26/it-will-take-you-4-years-to-get-the-worlds-toughest-table/
https://www.tiktok.com/@thep00lguy?lang=en
https://meetglimpse.com/
https://www.tiktok.com/@kybetravel/video/7326956321083903265
https://riseatseven.com/
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