Want to go viral?
In this episode, Vince Nero discuss the innovative campaigns run by FinanceBuzz, a part of LaunchPotato, with Chris Lewis, head of digital PR at FinanceBuzz.
They focused on a viral project about fast food prices and inflation.
Chris shares insights on ideation, data gathering, outreach, and the invaluable lessons learned from both successful and failed campaigns, providing a comprehensive guide to aspiring digital PR professionals.
⏰ Timestamps
00:00:00 - Intro
00:00:25 - Introduction to FinanceBuzz and LaunchPotato
00:02:31 - Digital PR Strategies and Success Stories
00:02:57 - The Fast Food Prices vs Inflation Campaign
00:04:43 - Data Collection and Analysis
00:09:03 - In-House Production and Writing Process
00:11:24 - Outreach and Media Relations
00:13:33 - Adapting and Iterating Campaigns
00:21:04 - Personalizing Outreach Emails
00:23:07 - Balancing Personalization in Outreach
00:23:44 - The Role of Quotes in Pitches
00:24:56 - Ideation and Finding Compelling Campaign Ideas
00:27:45 - Validating and Evaluating Ideas
00:28:56 - The Importance of Flexibility in In-House Work
00:29:55 - Pitching and Validation Process
00:34:44 - Repurposing Successful Campaigns
00:39:00 - Embracing Failure and Learning
00:41:54 - Conclusion and Final Thoughts
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