In the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply.
They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of moving digital PR efforts in-house.
Additionally, Daniele shares insights on maintaining content relevancy, the evolving relationship between digital PR and SEO, and future plans for Preply's outreach efforts.
The conversation also touches on adapting to AI changes and leveraging data-driven and culturally resonant content to build a moat around your brand.
⏰ Timestamps
00:00 Intro
00:07 Introducing Daniele Saccardi from Preply
00:43 Preply's Digital PR Success
01:29 Creative Campaigns and Metrics
04:02 In-House vs. Agency Digital PR
09:42 The Importance of Link Relevancy
14:25 Future Plans for Preply's Digital PR
20:32 Understanding Customer Mindsets
21:31 The Role of Links in SEO
22:30 Balancing Google and User Needs
23:21 The Importance of Relevant Links
24:08 Collaboration Between Teams
24:34 Digital PR Content and Conversion
25:30 SEO and Digital PR Synergy
31:18 Repurposing Content for SEO
33:26 International Digital PR Strategies
38:00 Favorite Digital PR Campaigns
38:55 Final Thoughts and Contact Information
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