In this episode of the BuzzStream Podcast, host Vince Nero interviews Olivia Lott, a renowned freelance digital PR expert.
Olivia shares insights from her journey from journalism to digital PR, emphasizing the importance of tailoring outreach and avoiding generic ‘spray and pray’ tactics.
They discuss practical advice for personalizing pitches, leveraging existing client content, and efficiently managing outreach campaigns.
Olivia also offers specific tips for different industries, based on her extensive experience, to help PR professionals produce standout results. This episode is packed with actionable strategies and industry wisdom.
00:00:00 - Intro
00:01:29 - Olivia Lott's Journey from Journalism to Digital PR
00:04:07 - Tailoring Your Digital PR Approach
00:06:01 - The Debate: Spray and Pray vs. Targeted Outreach
00:12:13 - Personalization in Digital PR
00:17:37 - Balancing Budget and Quality in Campaigns
00:20:22 - Building Effective Digital PR Strategies
00:23:14 - Connecting Data to Action in PR
00:24:03 - Building Your PR Toolkit
00:26:08 - SEO-First Approach in Digital PR
00:33:05 - Editorial Outreach Tactics
00:41:54 - Tailoring PR Strategies to Different Industries
00:46:23 - Conclusion and Final Thoughts
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