Learning how to work with development teams at large companies can be challenging.
Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more.
Join us as we explore:
- The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams.
- Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays.
- Strategies for prioritizing initiatives to ensure completion and efficiency.
- The significance of adapting to the client's preferred communication methods for smoother collaboration.
- How to create a strong business case to gain stakeholder buy-in for new projects.
- The benefits of working in sprints and involving multiple teams early in the project cycle.
- The process of using A/B testing to quantify qualitative SEO changes and measure their impact.
- Preparing for the complexities involved in seemingly simple changes and the importance of continuous learning and adaptation.
00:00:00 - Intro
00:00:50 - Transitioning from agency to in-house at Indeed: Navigating a product-focused environment.
00:04:15 - Operations in large companies like Indeed: Insights for those in agencies or smaller companies.
00:10:35 - Quantifying qualitative SEO changes, like adding author bios.
00:12:37 - Tools used for SEO A/B testing.
00:13:47 - Setting guidelines and goals before testing.
00:15:31 - Making the case for qualitative SEO changes to the dev team.
00:21:26 - Steps for running a digital PR campaign.
00:23:32 - Creating timelines for projects.
00:27:39 - Managing numerous pages: Context from Indeed.
00:28:29 - Key questions agencies should ask when onboarding with large companies.
00:31:37 - Adjusting communication of SEO tasks in a large company.
00:33:09 - Impactful SEO changes made at Indeed.
00:37:31 - Considering conversions in SEO changes.
00:41:01 - Insights on the latest Helpful Content update.
00:43:34 - Staying on top of Google updates and deciding on necessary actions.
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