Welcome to the BuzzStream podcast!
In this episode, Vince Nero chats with Helena Maniglia, Head of Digital PR at Reboot Online.
Dive into the world of crafting effective subject lines for your digital PR campaigns with insights from Helena's comprehensive study.
Timestamps:
00:00:00 - Intro
00:01:07 - Can you lay out the methodology for your study?
00:02:35 - Are those headline types primarily what you all send at Reboot?
00:03:22 - What industries did you send to?
00:04:05 - Why do you think subject lines with questions have had a 13 percent lower open rate than headlines without questions?
00:04:43 - Could you give us an example of a question subject line?
00:06:29 - So, if I were writing a post about, say, the 10 best beaches in the UK, what would a subject line question be?
00:08:30 - Why do you think open rates weren't impacted by subject lines with keywords like data, study, or survey?
00:09:34 - Did you test anything like including the word "exclusive"?
00:10:24 - Are there any other keywords besides "survey" or "data" that people should avoid?
00:11:37 - Can you clarify what you mean by a listicle subject line?
00:13:28 - Why do you think buzzwords helped open rates?
00:14:48 - Using our beaches example, are you saying it would make sense to try to find some type of event or buzzword that you can kind of tie that to?
00:16:20 - Is it better to tie these keywords or buzzwords in the ideation stage, or do you find it doesn't really matter?
00:18:34 - What subject line do you use for a feeler email?
00:19:53 - Do you recommend brainstorming lots of potential subject lines before choosing the best?
00:20:52 - Is that in Slack or do you have a formalized process?
00:21:18 - Can you expand on what it means to tailor the headline to a journalist?
00:22:52 - How far do you get into personalizing per journalist?
00:24:28 - Is personalization more about understanding the journalist's preferences?
00:24:57 - Do you feel like there's ever a time when you should definitely personalize vs not?
00:26:35 - Are there tips that you have for speeding up personalization?
00:28:34 - Why is the subject line word length so important?
00:32:06 - Any final thoughts on the study?
00:33:52 - Did you ever experiment with putting the website name in the subject line?
00:35:06 -How do you feel about RE: or FWD: as a subject line tactic?
▶️View the full post online: https://bit.ly/3Xf63Fg
📚 Resources Mentioned:
- Reboot's Case Study: https://www.buzzstream.com/blog/reboot-case-study/
- Reboot Online: https://www.rebootonline.com/us/
🎙 Follow Helena Maniglia:
- LinkedIn: https://www.linkedin.com/in/helenamaniglia
- Twitter: https://x.com/helenamlemos
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