Are you curious about how to navigate the tricky world of digital PR, especially when dealing with affiliate links?
In today's BuzzStream podcast, Vince Nero chats with Will Waldron, Senior PR Strategist at Connective 3, about strategies for working around the challenges posed by affiliate links in your PR efforts.
Join as we explore:
The impact of affiliate links on SEO and how to mitigate their effects.
Strategies for content ideation that avoid affiliate pitfalls.
Tips for pitching to freelancers versus in-house journalists.
And much more.
Time Stamps:
0:00 - Intro
00:01:29 - What's a cool piece of content you've seen recently?
00:03:01 - How do you apply interesting PR ideas to your clients?
00:04:41 - What traditional PR skills have you applied to digital PR?
00:06:27 - Have your traditional PR contacts translated to digital PR?
00:07:53 - Is pitching to freelance journalists different from pitching to in-house journalists?
00:10:58 - How do you help freelancers pitch your idea to their editors?
00:14:23 - Why are affiliate links a problem for digital PR?
00:17:18 - How can users identify affiliate links?
00:18:42 - Have you ever asked a journalist to remove an affiliate link?
00:20:21 - Do you consider affiliate links similar to no-follow links in terms of SEO value?
00:22:02 - How do you report affiliate links' benefits to clients?
00:24:49 - Does avoiding affiliate links start with content ideation?
00:28:58 - How do you strategize to avoid getting affiliate links during outreach?
00:31:00 - Is there a point where having too many affiliate partnerships makes outreach less effective?
00:35:26 - How do you handle content relevancy when avoiding affiliate-heavy industries?
00:39:16 - How do you shift the focus from quantity to quality when it comes to link-building?
Links mentioned in the video:
Connective 3: https://www.connective3.com
Brighton SEO: https://www.brightonseo.com/
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