In this episode, Vince Nero sits down with Thea Chippendale, the mind behind the PR Insider newsletter, to discuss her journey from agency life to freelance success.
Thea shares her experiences with viral moments, including her famous Tinder dress story, and offers practical advice on navigating the freelance PR world.
Learn about effective time management techniques, avoiding burnout, and the importance of community and networking.
Thea also provides tips on self-marketing, managing client relationships, and leveraging emotions for viral campaign success. Tune in for invaluable insights into traditional and digital PR, freelancing, and maintaining a positive mindset in the industry.
00:00:00 - Intro
00:00:53 - Thea Chippendale's Viral Moments
00:04:04 - From Viral Sensation to PR Professional
00:06:05 - Navigating the Freelance PR World
00:06:08 - Balancing Traditional and Digital PR
00:10:28 - Building a Support Network as a Freelancer
00:13:49 - Managing Costs and Tools in Freelance PR
00:16:54 - Avoiding Burnout and Staying Organized
00:21:03 - Marketing Yourself as a Freelance PR
00:22:14 - Marketing Yourself as a PR Professional
00:23:15 - The Importance of Being a Nice Person
00:24:11 - Identifying and Avoiding Red Flag Clients
00:27:22 - Securing and Managing Ideal Clients
00:29:27 - Essential Skills for Freelancers
00:32:14 - The PR Insider Newsletter
00:37:59 - Finding Inspiration for Creative Campaigns
00:41:57 - The Emotional Element in Viral Campaigns
00:44:16 - Conclusion and Final Thoughts
Links mentioned in the video:
https://www.theprinsider.com/
https://www.linkedin.com/posts/thea-chippendale-84349612b_ive-been-freelance-for-officially-a-year-activity-7224301757567246336-nVIq
https://www.linkedin.com/posts/thea-chippendale-84349612b_an-hbo-intern-accidentally-sent-a-mass-blank-activity-7067399394823688192-bUMB
https://www.notion.so/
https://www.stayinsession.com/
https://designtaxi.com/
https://lbbonline.com/
https://www.famouscampaigns.com/
https://riseatseven.com/work/the-future-gamer-game/
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