In this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink.
They dive into the rebranding of her team from outreach to digital PR, the impact of digital PR on SEO, KPIs, and metrics for success, and how to effectively execute digital PR campaigns.
Sage shares insights on creating valuable content, positioning brands in media, and the challenges and learning experiences from underperforming campaigns.
This episode is a must-watch for PR professionals and anyone interested in digital marketing strategies.
00:00:00 - Intro
00:00:30 - Introducing Sage Singleton and Clearlink
00:01:51 - From Outreach to Digital PR: The Evolution
00:02:32 - Understanding Digital PR vs. Traditional Outreach
00:07:40 - Effective Link Building Tactics
00:11:07 - Navigating Digital PR Challenges
00:17:57 - Measuring Success in Digital PR
00:23:40 - Evaluating Link Building Impact
00:24:44 - Using Google Trends for Brand Awareness
00:25:15 - Case Study: HighSpeedInternet.com Campaigns
00:27:17 - Newsjacking and Digital PR Strategies
00:31:57 - Lessons from Traditional Outreach to Digital PR
00:37:42 - Handling Underperforming Campaigns
00:41:38 - Conclusion and Final Thoughts
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