Is hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving.
They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand.
Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.”
I had an excellent chat with Amber about how you can and should utilize hero content to drive your digital PR campaigns.
⏰ Timestamps:
00:00:00 - Welcome to the BuzzStream Podcast
00:00:35 - Meeting Amber Carnegie and Content Ideation
00:02:09 - Understanding Hero Campaigns
00:02:21 - Evolution of Digital PR and Hero Campaigns
00:06:36 - Challenges and Strategies in Digital PR
00:11:54 - Relevancy and Audience Insights
00:14:12 - Digital PR for Small Businesses and Startups
00:16:37 - Coordinating Across Business Teams
00:21:00 - SEO Benefits of Hero Campaigns
00:21:54 - Integrating Blog Content and SEO Strategy
00:22:57 - Technical SEO and Digital PR Challenges
00:23:29 - Structuring Effective Digital PR Campaigns
00:26:13 - Holistic Approach to Digital PR and SEO
00:27:47 - Reactive and Proactive Content Strategies
00:36:17 - Updating and Maintaining Hero Campaigns
00:40:37 - Leveraging Data for Continuous Improvement
00:43:19 - Conclusion and Final Thoughts
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