In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model.
They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging.
Gini also shares insights on the current state of PR, the challenges of collaboration within marketing teams, and the role of AI in shaping the future of PR and marketing.
Tune in for valuable tips and thought-provoking discussions on modern PR strategies.
⏰ Timestamps00:00 Intro
00:13 Introduction to Gini Dietrich and the Peso Model
02:09 The Genesis of Spin Sucks
05:01 Explaining the Peso Model
06:57 Implementing Cross-Channel Amplification
10:29 Challenges in Marketing Collaboration
18:40 The Importance of Multi-Touch Attribution
22:51 The Role of AI in Modern Marketing
27:27 Conclusion and Final Thoughts
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