📖 Tap to Read the Newsletter Issue #23
Invest in Your Customers, Not Just the Stock Market
In this episode, we're talking about the most valuable asset you have as a business owner: your customer base. Forget the stock market rollercoaster – building direct relationships with your customers is where the real gold lies.
We'll explore the dangers of relying solely on social media for sales, using Nike's recent stumble as a cautionary tale. Discover how their overemphasis on digital marketing and neglect of traditional brand building led to declining market value and eroded customer trust. We'll dissect the five critical errors that led to Nike's downfall and extract valuable lessons for small businesses.
Instead of chasing grand, sweeping changes, we'll uncover the power of incremental improvements in the digital world. Discover how small, data-driven adjustments can yield significant results. We'll share a case study of a client who boosted conversions by simply optimizing their website's checkout process.
Join us as we navigate the complexities of digital strategy, emphasizing the importance of understanding your customers, testing, iterating, and cost optimization.
