📖 Tap to Read the Newsletter Issue #24
Riding the Wave of Tech Innovation
This episode explores three impactful tech trends shaping our world:
Türkiye's emergence as a global electric vehicle hub, the rise of AI-powered search engines, and expert strategies for marketing mobile apps in the age of AI.
Here are the key takeaways:
- Türkiye: The New Frontier for Electric Vehicles: The episode examines the significance of Chinese EV giant BYD's decision to establish a manufacturing base in Türkiye with a $1 billion investment. The key factors attracting BYD and other global EV players to Türkiye include its strategic location connecting Europe and Asia, favorable customs agreements with the EU, a skilled workforce in the automotive sector, and strong government support for EV initiatives. This investment is projected to have significant economic benefits for Türkiye, including the creation of around 5,000 new jobs, technology transfer across industries, and the potential to attract further investment from international companies. Additionally, BYD's factory, with a projected annual production capacity of 150,000 electric and hybrid vehicles, is expected to contribute to a cleaner energy future for Türkiye through reduced pollution and the advancement of sustainable mobility technologies.
- Beyond Google: The Rise of Perplexity: The episode introduces Perplexity, an AI-powered search engine that offers a distinct alternative to Google. Unlike Google, which provides a list of links, Perplexity utilizes AI to deliver direct and concise answers to user queries, functioning as a personal research assistant. The episode highlights the advantages of using Perplexity, including increased efficiency through faster searches, data-driven insights for better decision-making, and the potential to uncover hidden trends that provide a competitive advantage. Perplexity's impressive growth, having answered over 250 million queries in July alone, along with recent court rulings that could challenge Google's dominance in the search market, positions Perplexity as a potential disruptor in the industry.
- Mobile App Marketing in the AI Era: The episode features expert advice from Ashley Black, as shared in Sylvain Gauchet's Growth Gems newsletter, on how to successfully market mobile apps on Google. Black emphasizes the importance of a substantial budget for mobile app marketing, recommending at least $500 per day for iOS and $200-$300 per day for Android. Tailoring ad creatives for different platforms like search, display, and YouTube is crucial, with a particular emphasis on video content, especially for iOS, which has a higher video inventory than Android. The episode covers key aspects of bidding strategies, including leveraging Firebase events (Android) and SKAN installs (iOS), and measurement techniques, emphasizing the importance of adapting to evolving iOS privacy regulations. It also shares practical tips from the newsletter, such as optimizing Google Ads UI features, analyzing conversion data, leveraging 6-second bumper ads, and thinking beyond user-generated content for video ads.
This episode offers valuable insights into the technological advancements shaping our world and their implications for businesses, the environment, and our daily lives.
