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📖 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tap to Read the Newsletter Issue #49

This week, we dive into the fascinating world of how subtle environmental cues can impact our behavior and the innovative solutions that are making travel easier.

First, we uncover the secret science behind bar lighting and its impact on sales. Learn how dimming the lights can not only set a mood but also rewire your brain to spend more.

We will explore how lower lighting can increase per-tab spending, and why shadowy ambiances lead to a greater likelihood of ordering premium liquor. Discover the strategic use of tunable white LEDs, floor-level path lighting, and programmed lighting scenes to maximize bar profitability.

Then, we shift gears to Japan, where we explore the revolutionary "Any Wear, Anywhere" clothing rental service. This service, a collaboration between Japan Airlines and Sumitomo Corporation, allows travelers to rent clothes suited to the season and their activities. We’ll examine how this service enables travelers to pack lighter, dress smarter, and help the planet. We will also discuss the ease of use, from booking online to delivery at your hotel and simple returns at the end of your trip. We'll cover the cost benefits of renting versus buying, and how this service champions sustainability through reduced carbon emissions and giving garments a second life.

Key Discussion Points:

• The Neuroscience of Bar Lighting: How dim lighting affects our psychology and spending habits.
• Strategic Lighting Techniques: Specific lighting methods bars use to boost profits.
• The Time Warp Effect: How lighting impacts our perception of time spent in a bar.
• Any Wear, Anywhere Service Details: Booking, delivery, and return processes.
• Cost Savings: The financial benefits of renting clothes vs. buying them.
• Sustainability: The environmental impact of clothing rental services.
• Travel Convenience: How this service simplifies packing and travel.

Who Should Listen:

• Bar and restaurant owners looking to increase profitability.
• Travelers who want to simplify packing and travel.
• Anyone interested in the psychology of consumer behavior.
• Individuals interested in innovative and sustainable travel solutions.

Tune in to discover how a little science can make a big difference, whether you're running a bar or planning your next trip!