Read the Newsletter Issue #71
In this eye-opening episode, we delve into the seismic shifts happening in the advertising world, propelled by the dizzying pace of artificial intelligence. We explore how AI is not just a tool but a force fundamentally reshaping creativity and the balance of power in the industry.
Key Takeaways You'll Explore:
- The Rise of the "Technology Curator": Discover why large, established advertising agencies like TBWA\Istanbul are transitioning from purely creative powerhouses to "Technology Curators," connecting client brands with cutting-edge tech startups and simplifying the complexity of the future for them.
- The Battle for Attention: Learn how tech giants like Google, Amazon, and Meta are generating ready-to-deploy advertisements in seconds using AI, creating an insatiable, always-on, supercomputer that traditional agencies must now compete with.
- Mind-Bending Innovations & Predictions: We'll dive into fascinating, sometimes unsettling, glimpses into the future of advertising, including:
- The AI Advertising Dystopia or Utopia? We'll tackle the profound ethical implications and "red flags" emerging from these advancements, exploring potential futures where:
Join us as we navigate this brave new world where AI is not just colonizing wallets, but also our emotional climate, shared memories, and even our genetics. The future of advertising is both incredibly bright and unsettlingly dark—the outcome depends on the attention we pay to today's "red flags".
