We dive into Honey, a deal-finding browser extension & app that revolutionized online shopping by automatically applying coupon codes. With a focus on its business model, growth metrics, and innovative strategies, we discuss how Honey, now part of PayPal, drives engagement and improves the user experience by optimizing for monthly savings per user. We explore how Honey leverages network effects and cornered resource to differentiate itself with features like automatic coupon finder, price tracking, etc. We also brainstorm future product ideas, exploring how Honey could further differentiate itself in the e-commerce landscape through group savings, gift finder, limit buys, and influencer marketplace.
