Richard Moniz is the founder and Chief Tracker of Rich Insights, a consumer product packaging research service. After spending over a decade in the research game, Rich decided he craved more than just crunching numbers. He wanted to peek inside the shopper’s brain.
Think of him as your friendly neighborhood shopping detective. Rich uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.
Please welcome Richard to the show!
