Trying to put out a forest fire with a Phillips head screwdriver. 🔥🔧 is the same as running ads for Gen Z on your local TV news station.
It’s not your product.
It’s not your message.
It’s your platform choice.
Too many founders are wasting money broadcasting where their customers don’t even hang out.
🎥 That’s 😂 Jeff Litcofsky and I are hosting a LinkedIn Live: “Right Audience, Wrong Place”
We’re going deep on how to stop misfiring your media spend—and start showing up where it actually matters.
🧠 We’ll cover:
What different generations are really paying attention to (and where)
When to use TikTok, YouTube, Meta, Spotify, Streaming TV, and more
How to test your messaging organically before you light your money on fire with ads
What fishing where the fish are looks like in 2025 and how to make sure your ad dollars are working for you, not against you.
Our guest is Sean Wachsman Founder of Liminal Brands, a Fractional CMO & brand consultancy specializing in brand strategy and go-to-market planning for early-stage and emerging food & beverage CPG brands. Sean focuses on setting a strong foundation so that when they reach the first key revenue milestone – $35M – they can get the second one – $ 100 M.
