In this episode of REAL ORIGINAL, Michael Sutton sits down with Liam Eriksson, the co-founder of Guy Fox, a creative brand and fragrance company that's anything but ordinary. What started as a passion project quickly turned into a movement of bringing intentionality, style, and storytelling to the fragrance space.
Liam shares the real story behind Guy Fox: how he and his co-founder started with no background in the industry, why they chose to disrupt the traditional cologne market, and how they built a loyal community of supporters along the way. From bootstrapping and late-night brainstorming sessions to creating a product that truly resonates, Liam opens up about the challenges, wins, and mindset that shaped his entrepreneurial journey.
This conversation is about way more than just fragrances, it’s about building something authentic, taking creative risks, and having fun while doing it. If you're into branding, startups, or just want a dose of inspiration from someone who went all-in on a bold idea, you’re going to love this one.
Tap in and smell what Liam’s cooking.
Want to connect with Liam / Guy Fox or learn more? Check out the links below:
https://guyfox.com
IG: @liamkicks / @guyfoxco
