In this episode of MTMG's IT Roundtable, hosts Paul and Joe engage in an insightful conversation with Jim Ward, Founder of BrainSell, and Peter Lawley, a key leader in the BrainSell team. The discussion covers BrainSell's unique GROW methodology, the importance of aligning technology with business processes, and the future of AI in driving business success. Jim and Peter share personal anecdotes, professional insights, and discuss the essential
factors that ensure their clients achieve their growth objectives. This episode is a must-listen for anyone interested in the intersection of technology, business strategy, and growth enablement.
Timeline of Key Events:
[00:00:00] - Introduction of MTMG's IT Roundtable and the purpose of the podcast.
[00:02:18] - Jim Ward and Peter Lawley introduce themselves and share their journey to BrainSell.
[00:05:27] - Peter explains BrainSell's GROW methodology (Gather, Review, Optimize, Win).
[00:08:25] - Jim discusses BrainSell’s transition from a VAR to a growth enablement company.
[00:13:15] - Exploration of common challenges faced by clients, particularly in data management.
[00:17:41] - The importance of process optimization in achieving business growth.
[00:19:37] - Discussion on future trends, focusing on AI's impact on business.
[00:27:42] - Light-hearted discussion on personal interests and the fun side of the guests.
[00:34:47] - Rapid-fire "More Than Mere Genius" questions to get to know Jim and Peter better.
Notable References:
Books:
Selling with Noble Purpose by Lisa Earle McLeod: Discussed as a key influence on BrainSell's approach to consulting.
Measure What Matters by John Doerr: Introduced as a foundational book for understanding and implementing OKRs (Objectives and Key Results).
Traction by Gino Wickman: Cited by Jim as a transformational book for implementing the EOS (Entrepreneurial Operating System) at BrainSell.
Podcasts:
Growth Enablement Madness: Highlighted by Peter as a must-listen for insights on growth strategies and enablement.
Everyday AI: Mentioned by Peter as a resource for staying updated on AI trends.
Music:
Shake your Rump by the Beastie Boys
Scenes from an Italian Restaurant by Billy Joel
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