Episode Overview:
On this episode of RareMaven: The Podcast, we’re spotlighting a true creativepreneur—Francisca Francois, founder and CEO of Aeva Beauty. A Haitian-born professional cosmetologist with over a decade in the beauty industry, Francisca turned her passion and frustration into purpose when she launched Aeva Beauty in 2017.
What started as a mission to fill the gap in beauty products for deep melanin skin tones has grown into a brand that champions inclusivity, artistry, and empowerment for Black women across all hues. From working behind beauty counters to creating products specifically for underrepresented women, Francisca is the definition of a visionary who saw a need and built a solution.
In this episode, we talk all things:
Summer glow-ups & beauty for deeper skin tones
Discipline as a creative tool
Starting small and scaling smart
Sustaining your brand for the long haul
Francisca shares practical gems for Black women creativepreneurs looking to turn passion into profit—without compromising wellness, vision, or authenticity.
TIPS WE LEARN:
Wellness: Build a routine that centers you
Artistry: Practice makes mastery
Business: Ask yourself—what’s the bigger goal?
Her Rise & Thrive Anthem: Float by Janelle Monáe
Follow Her: @aevabeauty (IG & Twitter)
Listen In: Available on Apple Podcasts, Spotify & YouTube
Follow us @RareMavenMedia on IG and explore more inspiring stories at www.raremaven.media.
This one’s for the creativepreneurs building brands, breaking molds, and showing up beautifully.