Content creation is a relatively new industry and the rise of the influence space has dramatically changed the photography space and how brands interact with creatives. Many brands are not paying creators the rate that they deserve, not just because they don’t value themselves enough, but because there’s a lack of education when it comes to content creation as a business.
In today’s episode, commercial photographer and creative consultant, Ally Pintucci, shares her thoughts, insights, and vision around the creative industry, and how content creators, especially those starting, should be looking at this as a business. It’s time to get the creative industry to a whole new level!
Here are some power takeaways from today’s conversation:
Episode Highlights:
[06:53] Social Media: The Double-Edged Sword
The Internet is a double-edged sword. The one platform or space online that can be used as an incredible source of connection and inspiration is also the same platform that is detrimental to people's health and some people's creativity.
People find themselves in this comparison or this spiral. Whether it's theirwork, their body, their looks, or their political views, it's just fascinating how we spend so much of our time, particularly on one channel. It's the best and worst platform at the same time. There's just so much noise.
[26:08] How the Influencer Space Changed the Photography Space and How Brands Interact with Creatives
Marketing is not the same as it was five years ago. It's not the same as it was 10 years ago. And it's not the same as it was 20 years ago. 20 years ago, you weren't hiring influencers to shoot your magazine content. You were straight-up hiring photographers. And if you wanted the press for it, you had to either host the press on a trip or pay for it.
Now, with the influencer space, people just come in without any knowledge of how that works. They sometimes come in because they either want free things or they want to be a celebrity or public figure. And they don't really understand the back end of how it’s detrimental to the creative business as a whole.
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