Today I'm joined by Penny Betts, Chief Client Officer at Threshold Sports.
We dive into Penny's extensive experience in sponsorship and sports marketing and her pivotal role in transforming Threshold into a leading force in creating extraordinary outdoor challenges for people of all abilities.
We talk around why it's critical to create a robust structure around hiring, why writing a job spec is a real skill, why values are so important and how to make hiring enjoyable, for both parties.