In this laugh-out-loud edition of Hot Takes, Alysse Bryson, Lane Kennedy, and Tamar Routly tackle the ultimate sober pop-culture curveball: a New Zealand company launching “alcohol-free wine” for pets. From “Pinot Meow” wordplay to capitalism’s cuteness complex, the trio debates whether sobriety has gone too far—or just gone mainstream. Expect irreverent humor, quick-witted banter, and a reminder that the sober movement is officially everywhere… even in your dog’s water bowl.
Takeaways:
Pet-friendly “non-alcoholic wine” is a real (and weird) thing.
The sober movement is booming—and marketers are cashing in.
Capitalism meets cuteness in the new sober-product craze.
Sometimes sobriety needs a sense of humor to stay grounded.
Key Timestamps:
00:00 Sobriety has gone to the dogs – literally.
04:00 Pet wine, Prozac for dogs, and the marketing of “calm.”
06:00 Gluten-free lip gloss? Alysse draws the line.
09:00 Lane’s pet stroller confession (and public scandal).
12:00 Can recovery culture jump the shark?
15:00 Final take: Sobriety is officially cool—maybe too cool.
Notable Mentions:
“Mutley” Alcohol-Free Pet Wine (New Zealand)
Liquid Death – the sober cool-kid water brand
The Sober Curator’s “Happy Every Hour” segment
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