Description

Welcome to TWBERP!

In this episode of The World’s Best Email and Retention Podcast, we dive deep into the four essential pillars every email marketer needs to master for effective retention.

Whether you’re just starting or optimizing your existing program, these strategies will help you drive higher engagement, boost repeat purchases, and maximize your subscribers' lifetime value.

Tune in for actionable tips to elevate your email retention game.

• Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠
• Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast⁠
• Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠
• Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

[00:00:00] Introduction – Episode overview and what to expect.

[00:02:15] Introduction to Email Retention – Why retention is more important than acquisition.

[00:06:40] Pillar 1: Foundations – Laying the groundwork for a solid email strategy.

[00:11:05] Pillar 2: Design – How email visuals play a critical role in retention.

[00:17:30] Pillar 3: Performance – Structuring high-performance email campaigns that convert.

[00:22:55] Pillar 4: Engagement – Creative ways to keep your audience engaged long-term.

[00:28:45] Q&A Segment – Listener questions on email automation and personalization.

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