In this episode, we take a close look at the email marketing content of one of the biggest names in fashion: Frye. We dissect their approach to email design, messaging, and strategy to uncover what makes their emails so effective.
From visually stunning designs to clear, concise calls-to-action, Frye’s emails offer plenty of inspiration for anyone looking to improve their email marketing game. Join Jordan as he breaks down the key elements of their campaigns and explores how their email content could serve as a model for ecommerce brands.
0:00 – Introduction
1:00 – Overview of Frye’s Brand & Email Strategy
4:00 – First Impressions of Frye’s Emails
7:30 – Deep Dive into Email Design
10:00 – Messaging & Copy Strategy
13:30 – Calls-to-Action & Engagement
16:00 – Personalization & Customer Connection
18:30 – Lessons for Other Ecommerce Brands
#EmailMarketing #EcommerceMarketing #Frye #EmailDesign #EmailStrategy #MarketingTips #DigitalMarketing #BrandStrategy #EcommerceTips #MarketingPodcast #EmailCampaigns #CustomerEngagement #MarketingAnalysis #EcommerceGrowth #EmailContent #Personalization #MarketingInsights #ContentStrategy #MarketingForBrands #EcommerceSuccess #MarketingBreakdown #BrandBuilding #RetailMarketing #FashionMarketing #EmailCopywriting
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
