Advertising gets people to your site... But your site is what actually makes you money.
In this episode, Jordan breaks down DEWALT’s ecommerce ecosystem to show what really happens after someone clicks an ad, an email, or a retargeting link.
He walks through how DEWALT structures its homepage, category pages, PDPs, email program, and product discovery to turn awareness into revenue, not just traffic.
You’ll see how DEWALT balances brand and performance, how their Site Funnels actually work in practice, and where email, CRO, and on-site merchandising fit into a modern post-click revenue engine.
#EmailMarketing #RetentionMarketing #Ecommerce #DTC #CRO #ConversionRateOptimization #PostClickMarketing #CustomerRetention #Klaviyo #ProductDiscovery #EmailStrategy #LifecycleMarketing #Shopify #EcommerceGrowth #MarketingPodcast #PerformanceMarketing #DigitalMarketing #BrandMarketing #EcommerceStrategy #CustomerExperience
00:00 – Introduction
01:00 – Why DEWALT’s ecosystem works
04:33 – The “car vs gas” model for ecommerce
09:23 – How DEWALT structures its homepage
12:16 – How DEWALT uses email for product discovery
18:00 – Why homepage order controls conversion
28:14 – Category pages that actually sell
33:02 – How PDPs should handle upsells and bundles
40:16 – Where DEWALT leaves money on the table
43:42 – DEWALT vs Makita: brand site vs ecommerce site
47:02 – What to steal for your own site
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
