In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re simplifying how to calculate Cost Per Acquisition (CPA). This key metric helps you evaluate the effectiveness of your marketing efforts by revealing how much it costs to acquire each customer. We’ll explore the basics of the formula, how to calculate CPA across different platforms like Google Ads, Facebook Ads, and Email Marketing, and dive into the hidden costs that are often overlooked but can significantly impact your CPA. By understanding these factors, you’ll be better equipped to optimise your marketing budget and improve campaign performance. Tune in to transform CPA from a complex figure into a valuable tool for refining your strategy!
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Vocab:📝
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Timestamps 🎯
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Let’s thrive together 🖤
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