In this weekās episode of Engage And Thrive (also known as EAT With Taelon), weāre busting the myth that SEO is no longer relevant with the emergence of AI tools like ChatGPT, Google Gemini, Co-Pilot, and others. The truth? SEO is evolving, not disappearing.
I unpack the rise of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), and what this means for how your brand is discovered across chatbots, AI assistants, and traditional search engines. Weāll cover what Googleās SGE, LLMs like GPT-4, and tools like Gemini and Claude are changing user behavior and why now is the time to audit your brand and content strategy.
From brand visibility to personalisation and discoverability, I explore why the future of search is about thinking human-first, writing clearly, and building trust across platforms where paid ads canāt even reach yet.
If youāve ever asked an AI tool for recommendations, youāre already part of the shift. Letās talk about SEO versus AEO and how to thrive in the era of generative search.
Got a myth to bust? Send it my way!ā ā ā
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Letās thrive together š¤
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