Dentists are leaving the NHS in droves. In this week’s episode, Payman and Prav talk about what it takes to transition from the failing health service into private care.
They chat about some of the training on offer to help dentists get to grips to meet private patients’ expectations, strategies for retaining and transitioning NHS patients, fixing literal and metaphorical cracks - and much more.
There’s plenty for listeners who are already in the private sector, too. Prav and Payman go in-depth on tactics clinics can use to stand out from the competition in a crowded marketplace.
“NHS patients are coming through the door anyway. If one cancels, you'll get another one through the door. But with the private patients, it's a complete shift in mindset. You've now got to earn their business. They've got money in their pocket and they can choose to spend it wherever the hell they want.”
01.00 - Training for transition
07.52 - Soft skills
12.23 - Reception and customer service
20.41 - Earning patients
23.15 - Fixing cracks and phone coaching
38.33 - USPs, decor and rapport
48.45 - Treatment plan acceptance
51.45 - The art of storytelling
53.27 - Putting training into practice
01.01.48 - The definition of success
