Often disguised with euphemisms like ‘case acceptance’, sales can feel like one of dentistry’s biggest taboos.
In this week’s episode, Prav sits down for a chat with his friend, occlusion nerd, and host of the excellent Protrusive Dental Podcast, Jaz Gulati for a chat about getting to grips with sales.
The pair chat about building trust, using video presentations to boost case acceptance, and why sales shouldn’t be a dirty word.
The podcast was originally aired as episode 38 of Jaz’s Gulati’s Protrusive Dental Podcast on May 4th, 2023.
Enjoy!
01.35 - Introduction and background
08:43 - Sales and dentistry
12:29 - Free consultations - managing expectations
17:36 - The art of communication
23:42 - Front-stage and back-stage processes
25:45 - OBAB—interlude
28:30 - Building trust
32:12 - Treatment plans and video
Jaz Guklati is a London-based dentist with an interest in ortho-restorative treatments and occlusion. His Occlusion: Basics and Beyond (OBAB) training is considered to be among the most authoritative and accessible occlusion courses available. Jaz is also the host of The Protrusive Dental Podcast.
