FMC’s Craig Welling discusses his journey from sales rep to managing director at the leading dental communications organisation.
Craig gives the lowdown on the equity-backed management buy-out at FMC, gives his view on the group’s hotly debated awards and Top-50 list, and reveals why you should never play ping pong with Payman Langroudi.
03.56 - Backstory
09.50 - Education Vs experience
13.54 - Starting at FMC
22.18 - The media landscape
25.10 - FMC buyout
51.23 - Awards and Dentistry’s Top 50
01.02.23 - Motivation and culture
01.09.53 - Dealing with large and small organisations
01.13.13 - Looking back
01.14.27 - The competitive landscape and the future of FMC
01.21.33 - Black box thinking
01.26.25 - Fantasy dinnerparty
01.29.12 - Last days and legacy
Craig Welling is managing director at FMC Media - a leading global multichannel media and communiations company serving the dental community.