If you hang around the dental community on Instagram, you’ll probably have come across this week’s guest. Known online as @GeorgeTheDentist, George Cheetham’s down-to-earth educational content has earned him an army of loyal followers.
George chats with Payman about balancing his prolific social output with running three practices. He also reveals his superpowers, talks about plans for the future, and discusses why the NHS is an ideal training ground for ambitious dentists.
Enjoy!
01.48 - Instagram
06.31 - Chasing excellence
11.41 - Backstory, work ethic and people skills
24.08 - Blackbox thinking
36.38 - Superpowers and work-life balance
41.30 - Partnerships and practice ownership
50.55 - Positioning and growth
01.02.38 - VT year, NHS practice and training
01.12.50 - In retrospect
01.15.31 - Hiring and firing
01.22.08 - Teaching Vs Instagram
01.27.40 - Patient journey and culture
01.32.11 - Patient journey
01.44.55 - A day in the life
01.51.40 - Fantasy dinner party
01.54.44 - Last days and legacy
01.57.21 - Darkest days
George Cheetham is a multi-award-winning restorative dentist and founder and director of three dental clinics. He is best known by his Instagram moniker @GeorgeTheDentist.
