This week, we welcome Sofina Ahmed. Things kick off with a conversation about how her father’s unconventional approach to business has informed her own entrepreneurial mindset.
And what a mindset! Sofia talks about the highs and lows of expanding a single practice into a nationwide chain with a rapidity that would make most of us wince.
Sofia also lets us in on why night time is the perfect time to practice, and how the idea became the cornerstone of her successful Night Dental brand.
Enjoy!
“The kind of dentistry I've done and the kind of business I've done is one that has actually helped our community and helped people, and I have made that kind of difference.”
01.19 - Back story
11.30 - Night Dental concept
14.28 - Ethics, growth, positioning
20.50 - On management
29.13 - Covid & dynamism
35.05 - Ideas & execution
44.04 - Entrepreneurship, family & gender
48.44 - Highs and lows
55.51 - A day in the life
01.04.04 - Advice to young dentists & mental health
01.25.31 - Legacy
Sofina graduated from Birmingham University in 2006 and quickly realised she wanted her own practice.
She went on to set up the Night Dentist providing out-of-hours treatment in Birmingham. The concept proved extremely popular and the chain now has a presence across much of the UK.
