Do dentists sell a product or an experience?
Today’s guest has views on this question that serve up plenty of food for thought.
We talk to Daz Singh about the meteoric rise of his boutique Liverpool clinic Ollie and Darsh, taking plenty of conversational stop-offs along the way.
Enjoy!
“I wanted them to come in and see us. I wanted them to have the experience with us. I wanted them to go away talk about the experience they've had with us to their family and friends. So the knock-on effect would be is that we then had their families and friends who have been told that, you know, this person’s had a good experience at the clinic.” - Daz Singh
About Daz Singh
Daz Singh graduated Dentistry from the University of Liverpool in 2005 and went on to work in associate positions in Liverpool and Stoke.\
He also secretary to the European Society of Aesthetic Orthodontics, and a clinical instructor and mentor for Six-Month Smiles.
In 2008, alongside Sudarsh Naidoo & Suzy Gorman he opened Ollie & Darsh as a nouveau chic dental clinic in the heart of Liverpool.
In this episode:
02:18 Growing up in Saudi Arabia
13:57 Daz’s first job
23:25 Starting off in Liverpool
29:38 Promoting a new clinic
35:13 Strategies for collaboration
37:34 The growth of Ollie & Darsh
41:05 Word-of-mouth
01:15:18 Values vs price
Connect With Daz Singh:
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