Welcome to Episode 17 of Beers and Business with Abe and Andrew, where we will teach you how to create your Ideal Customer Profile and find your perfect customer!
Ideal Customer Profiles (ICP) are essential to business success and growth. In a competitive environment, having a well-defined ICP can help you optimise marketing spend, increase sales velocity, and improve customer retention rates. Today, Andrew and Abe will provide a step-by-step guide for creating an ICP and some practical examples of both success and failure when generating ICPs.
Get out your notepad, pen and a nice cold beer!
We hope you enjoy the episode. Don't forget to like and subscribe!
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Andrew Martin
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Abe Dearmer
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