George GMAX is a coach who’s built his brand on honesty, simplicity, and results. His journey started at university, where he developed the foundational knowledge that now underpins his coaching philosophy. While many followed the traditional PT path, George had bigger plans – combining his academic background with a strong social media presence to reach people far beyond the gym floor.
What started as posting helpful tips and advice online quickly grew into something much bigger. George’s relatable delivery, straight-talking content, and genuine care for his audience helped him cut through the noise in the crowded fitness space.
Now, he’s built a thriving online coaching business that continues to grow – not through gimmicks, but by delivering real value and keeping it authentic. He’s helped hundreds transform their mindset and bodies by focusing on consistency, education, and habits that actually stick.
In this episode, we unpack how George scaled his business, stayed true to his values, and why he believes the best coaches are the ones who care the most. Big takeaway from us was the definition of a coach and how it differs to a 'personal trainer'.
You can find him on Instagram: @georgeadams.1
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Spotify: The Evolv. Podcast by Brendon and Rianon - https:// @pen.spotify.com/show/51NMZWTSiw9JvLeDdgek1m?
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