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How confident do you feel, in the context of your business? How confident do you feel when you enter a sales conversation?

I’m not talking about mind-over-matter, fake-it-till-you-make-it gung-ho confidence. I’m talking about a quiet, deeply-held belief in yourself that propels you to put yourself forward confidently. And get what you want.

People often think that confidence is based on how you’re feeling. But true confidence isn’t based on emotion. Or belief. It’s built on facts. On proof. Let me explain. On this episode of the Business of Video Production podcast.