Craig Inness currently works at SkillCorner, a company that specialises in providing tracking data to clubs and federations around the world.
If you have seen previous episodes, you may have noticed that this data has been mentioned a few times and so I thought it would be a good idea to get Craig on and discuss in a bit more detail.
Interestingly, before Craig got into this, he was a first team analyst within football clubs. He actually took the bold decision to leave that role after some changes in circumstances. We speak about that move, work/life balance and how the role of the analyst has (and continues to) change.
Craig also shares his screen mid way through and gives a real life example of how football recruitment departments may use the tracking data to get insights about new recruits.
0:00 - Introduction
2:36 - Craig joins and gives overview, interning at Swansea
9:27 - Unpaid work, internships
12:45 - Being analyst at Brighton & Hove Albion
16:35 - How the analyst role has changed
19:00 - Norwich City, and relationships with other staff
28:35 - Work/Life balance, leaving the analyst role
36:25 - Working a 'normal job' outside of football
41:16 - Telestrations
43:30 - Skill Corner, Craig's current role, tracking data
50:54 - Using tracking in recruitment (including screen share)
1:03:58 - Different types of player runs
1:07:10 - Advice for analysts, work experience
1:12:09 - What's next within tracking data
1:15:27 - Book recommendations, wrap up, Euro 2024 final predictions
Relevant Videos
Tom Worville: https://youtu.be/F9z-V4g3dh8
Sarah Rudd: https://youtu.be/oDMbRuYEEQc
Sam Gregory: https://youtu.be/x-aDJXkYOOE
Ewan Sharp Tactical Breakdwn: https://youtu.be/gw9-cqEYKIQ
Phill Hudson: https://youtu.be/KZ2tlAmhmaU
Books Mentioned
The Data Game: https://amzn.to/4cZV72U
How to win the Premier League: https://youtu.be/gw9-cqEYKIQ
The smell of football: https://amzn.to/3zS648d
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