#10: The journey creating Versus Socks - Hanno Lategan & Jurgens Uys - (Matthew Alexander Podcast) Podcast Details

Description

For this episode I’m joined by two inspiring entrepreneurs and the visionaries behind the brand of Versus Socks, Hanno Lategan and Jurgens Uys.

It’s been so amazing to watch their company over the last few years. In preparation for this chat I was looking at some of their company statistics and I couldn’t quite believe how quickly everything is moving. Over 4 million pairs sold, over 3500 glowing customer reviews on their website, 1000 unique patterns, 50 + team members and a couple of their own stores, not to mention seeing Versus Socks everywhere at Sportsman's Warehouse, Total Sports and nearly every cycle shop in the country.

Chapters:

00:00 – Intro

00:01:15 - Cycling Roots & Early Brand Evolution

00:13:13 – In-House Content & Building Community

00:16:37 – Hosting Events & Helicopter Highlights

00:24:14 – Versus Run Crew

00:28:21 - Building an International Enterprise and Brand Collaborations

00:38:20 – Breaking into Major Retailers

00:42:15 – Team Culture & Hiring

00:57:45 – Quality, Tech & Innovation

01:17:07 – Advice for Entrepreneurs

01:20:05 – Wrap-Up & Thanks