Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Prasanna Dhungel, Managing Partner at GrowByData, to tackle one of the most pressing issues of our time: AI governance. With over 20 years of expertise in analytics and digital marketing, Prasanna explains why governance isn’t just an IT concern—it’s a leadership responsibility. From protecting proprietary data to monitoring how your brand shows up in large language models (LLMs), this conversation delivers insights every business leader needs now.
What You'll Learn:
Why AI governance is essential for brand reputation and security
How to establish effective AI usage policies and guardrails
Best practices for protecting proprietary information in LLMs
The importance of monitoring your company’s visibility across AI platforms
Practical steps leaders can take to prepare their teams for AI adoption
Featured Guest:
Prasanna Dhungel
Managing Partner at GrowByData
20+ years in digital marketing, analytics, and AI intelligence
Advisor to global brands on data visibility and AI adoption strategies
Connect: https://www.linkedin.com/in/prasanna-dhungel/
Episode Highlights:
Why AI governance mirrors cybersecurity in importance
Key considerations for CEOs and business leaders when crafting AI policy
How brands can assess and manage their visibility across ChatGPT, Gemini, and other LLMs
Risks of exposing proprietary data when using AI tools—and how to mitigate them
The future of private LLMs, departmental GPTs, and enterprise-level governance
Connect and Explore More:
👉 Host Emanuel Rose
Website: https://emanuelrose.com/
Instagram: https://www.instagram.com/emanuelroseauthor/
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
👉 Guest Prasanna Dhungel
Website: https://growbydata.com
Further Reading or Resources:
📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
📝 Related Blog Post:https://emanuelrose.com/establishing-strong-ai-governance-essential-strategies-for-modern-leadership/
If this episode gave you valuable insights, drop a comment with your perspective on AI governance, share this with a colleague, and subscribe for more conversations on AI, leadership, and marketing innovation.
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