🌟 Transforming SEO: The Rise of Generative Engine Optimization (GEO) | Marketing in the Age of AI 🚀
Episode Overview:
In this exciting episode of "Marketing in the Age of AI," Emanuel Rose is joined by digital marketing expert Chad Calimpong to delve into the revolutionary concept of Generative Engine Optimization (GEO). Discover how GEO is set to become the next evolution of SEO, and learn strategies for aligning your content with cutting-edge AI technologies like ChatGPT and Claude.
What You'll Learn:
The fundamentals of Generative Engine Optimization (GEO).
How to adapt your SEO strategies to incorporate AI advancements.
Practical insights for making your content more discoverable and authoritative.
The importance of multimedia and authoritative links in the GEO landscape.
Tips for keeping up with the rapid changes in digital marketing.
Featured Guest:
Chad Calimpong brings over two decades of digital marketing and SEO experience to the table. From his initial career in graphic design and building websites in Hawaii to working in-house and consulting for various clients, Chad's journey is filled with valuable insights. He now focuses on the evolving dynamics of marketing, especially with the onset of GEO.
Episode Highlights:
Chad's journey from graphic design to digital marketing.
Understanding the basics of SEO and why they're essential.
The emerging concept of Generative Engine Optimization.
The role of AI technologies like ChatGPT and Claude.
Key takeaways for integrating GEO into your current marketing strategies.
Chad’s recommended tools and resources for staying updated.
Connect and Explore More:
Connect with Emanuel Rose:
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
Instagram: https://www.instagram.com/emanuelroseauthor/
Facebook: https://www.facebook.com/EmanuelRoseAuthor
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Connect with Chad Calimpong:
Further Reading or Resources:
Blog Post on GEO: https://www.emanuelrose.com/generative-engine-optimization-geo-the-future-of-search-is-here/
Authentic Marketing in the Age of AI by Emanuel Rose: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
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