Episode Overview
Influencer marketing isn’t about chasing big names—it’s about aligning with the right audience. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Swedish digital marketer Marc Hillander to explore how AI is reshaping influencer strategies. Together, they uncover why micro and niche influencers often outperform mega influencers and how AI tools streamline everything from scouting to campaign management.
What You’ll Learn
✅ Why audience alignment matters more than influencer fame
✅ The rising power of micro and niche influencers
✅ How AI tools like automation platforms transform influencer marketing workflows
✅ Tips for building authentic, ROI-driven campaigns
✅ Key metrics and timelines to measure campaign success
Featured Guest
Marc Hillander – A seasoned digital marketer from Sweden redefining influencer marketing. Marc champions relevance over vanity metrics and has helped brands achieve impressive ROI with AI-supported influencer campaigns.
🔗 Connect with Marc on LinkedIn: https://www.linkedin.com/in/marc-hillander-41658652/
Episode Highlights
✨ Cutting through the hype of AI-generated influencers ✨ Building campaigns rooted in authenticity and audience trust ✨ Case study: Achieving nearly 300% ROI by shifting to micro-influencers ✨ How AI automation reduces campaign management from months to days ✨ Practical advice for B2B and B2C brands ready to test influencer strategies
Connect and Explore More
🌐 Emanuel’s website: https://emanuelrose.com/
📘 Emanuel’s book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Connect with Emanuel Rose:
Instagram: https://www.instagram.com/emanuelroseauthor/
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Further Reading & Resources
📘 Authentic Marketing in the Age of AI by Emanuel Rose – https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
📝 Blog Post: https://emanuelrose.com/mastering-influencer-marketing-strategies-for-the-ai-era/
💬 Drop your thoughts in the comments—how are you using AI in influencer marketing? 👍 Like this episode if you found it valuable 📌 Subscribe for more insights on AI-driven marketing strategies
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