Episode Overview:
In this episode of Marketing in the Age of AI, Emanuel Rose talks with Kimber Spradlin, CMO at Graylog, about navigating AI security while moving fast. We dig into governance policies, data protection, choosing paid/private AI accounts, risk-managing APIs and internal LLMs, and how voice-enabled AI assistants like “Artie” can make websites conversational—without compromising security.
What You’ll Learn:
How to build a practical AI governance policy (what’s allowed, what’s not, and why paid accounts matter)
Data protection basics for off-the-shelf LLMs vs. private/internal models
How to evaluate AI tools & APIs before adoption (security reviews, scopes, and access)
Why ungated content can help AI discoverability and reduce friction for B2B buyers
Where voice AI fits: turning your site into a 24/7 concierge that still respects security and compliance
The next wave of threats (AI-boosted attackers) and what to watch in the next 6–12 months
Featured Guest:
Kimber Spradlin — Chief Marketing Officer at Graylog. With 20+ years across compliance, product, and marketing, Kimber blends policy, controls, and product storytelling to help companies secure AI usage internally and in customer-facing products. She and her team are piloting voice-enabled AI (“Artie”) to answer site visitors’ questions while maintaining governance and data protections.
Guest LinkedIn: https://www.linkedin.com/in/kimberspradlin/
Episode Highlights:
🛡️ Governance that sticks: private/paid team accounts, vetted tool lists, upfront security review, clear do/don’t guidance.
🔒 Different AI, different risks: using ChatGPT/Gemini/Claude vs. building internal LLMs—how policies and controls change.
🧩 API reality check: human-to-API vs. app-to-app use, and how to prevent hijacking and data leakage.
🦉 Meet “Artie”: a voice AI concierge for Graylog’s site—multilingual, 24/7, books meetings, and keeps it secure.
📉 Traffic shift: less traditional web traffic, more AI referral traffic—why ungated content and freshness matter.
⚠️ Threat landscape: AI lifts the “floor” of attackers—expect more sophisticated campaigns from less-experienced actors.
Connect and Explore More:
Host site (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Connect with the Host (Emanuel Rose):
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Connect with the Guest (Kimber Spradlin):
LinkedIn: https://www.linkedin.com/in/kimberspradlin/ Explore Graylog & “Artie”: https://www.graylog.com/
Further Reading or Resources:
Host site: https://emanuelrose.com/
Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Episode blog recap: https://emanuelrose.com/harnessing-ai-for-strategic-marketing-and-cybersecurity-insights-from-kimber-spradlin/
If you’re building with AI and want to stay secure and fast, hit 👍, subscribe, and drop your biggest AI security question below. Share this with your security, marketing, and product teams so everyone ships safely. 🔧🚀
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