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Description

Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose talks with Zack Hanebrink, co-founder of HookLead and seasoned SaaS marketing leader with over 20 years of experience. As a fractional CMO, Zack shares how AI is disrupting SEO, why generative engines are reshaping search, and what SaaS startups must do to thrive with agile messaging, smart strategy, and the right tech stack.

What You'll Learn:

• How AI is transforming SaaS marketing and SEO strategies

• The rise of Generative Engine Optimization (GEO)

• Zack’s proven playbook for scaling SaaS startups

• Why personalization and audience-first strategies outperform keyword-first approaches

• The role of video and custom GPTs in modern marketing
  

Featured Guest:

Zack Hanebrink

• Co-founder of HookLead, specializing in SaaS growth

• 20+ years of marketing leadership experience

• Fractional CMO helping SaaS companies build scalable systems

• How AI is disrupting traditional SEO tactics

• Best practices for optimizing content for LLMs and search engines

• Building a SaaS marketing playbook with data-driven messaging

• Why LinkedIn and Google Ads outperform other channels for SaaS

• Using custom GPTs to streamline content creation and strategy

• The importance of video and human storytelling in SaaS marketing
  

Connect and Explore More:

👉 Host Emanuel Rose

• Website: https://emanuelrose.com/

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

👉 Guest Zack Hanebrink

• LinkedIn: https://www.linkedin.com/in/zackhanebrink/
  

Further Reading or Resources:

📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📝 Related Blog Post: https://emanuelrose.com/transforming-saas-marketing-key-strategies-for-thriving-in-the-age-of-ai/

Enjoyed this episode? Drop a comment with your biggest takeaway, share it with a fellow SaaS founder, and subscribe for more insights into AI, SaaS growth, and marketing innovation

#SaaSMarketing #AIPoweredGrowth #MarketingPodcast #MarketingInTheAgeOfAI #EmanuelRose #ZackHanebrink #HookLead #GenerativeAI #SEO #SaaSGrowth.