Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose welcomes back Jeff Borschowa—business strategist, automation expert, and AI innovator. With a background in accounting, automation, and AI implementation, Jeff reveals how he’s built over 400 custom GPTs to streamline operations, elevate team performance, and free up valuable time. From designing processes that speak to different learning styles to creating foundational documents that guide AI behavior, Jeff offers practical strategies for entrepreneurs ready to leverage AI for real-world results.
What You'll Learn:
What GPTs and custom GPTs are (and why they matter for business)
How to build systems that improve consistency and quality
Jeff’s framework for creating effective custom GPTs (“Soul Docs”)
How to tailor GPTs to employee learning styles for stronger adoption
Ways entrepreneurs can save hours weekly by automating recurring tasks
Why AI doesn’t replace people—but elevates them
Featured Guest:
Jeff Borschowa
Business strategist and automation specialist
Expert in AI implementation with a focus on custom GPTs
Founder of Pharos Business (https://pharosbusiness.com)
Connect: https://www.linkedin.com/in/jeff-borschowa/
Episode Highlights:
The difference between general AI models and custom GPTs
How Jeff structures his “Soul Docs” with experts, best practices, and processes
Using GPTs for quality control, research, and audience feedback
How teams can adopt GPTs without fear of replacement
Practical advice for entrepreneurs: start small with high-impact, recurring tasks
Connect and Explore More:
👉 Host Emanuel Rose
Website: https://emanuelrose.com/
Instagram: https://www.instagram.com/emanuelroseauthor/
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
👉 Guest Jeff Borschowa
Website: https://pharosbusiness.com
Further Reading or Resources:
📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
📝 Related Blog Post: https://emanuelrose.com/unlocking-business-potential-the-strategic-advantage-of-custom-gpts/
If you found value in this episode, leave a comment with your biggest takeaway, share it with a colleague, and subscribe for more insights on AI, marketing strategy, and business innovation.
#CustomGPTs #AIforBusiness #MarketingStrategy #MarketingInTheAgeOfAI #EmanuelRose #JeffBorschowa #Automation #BusinessGrowth #ArtificialIntelligence #AIPowered
