Welcome to the Books and Brew podcast! (Now, Authors' Allies)
In today's episode, host Rebecca Paciorek shares her top three actionable tips for authors to increase their book sales this year.
Rebecca's first tip is to focus on building your email list. She calls it your "personal book club" and direct line to your biggest fans who will support your new releases. Offer a freebie like a short story or chapter excerpt to entice readers to sign up.
Her second piece of advice is to make sure your existing books are the best they can be, especially the back matter. Use the back of your book as a marketing tool by including QR codes linking to your next book, a free ebook to get readers on your email list, or even a link to support you on Patreon.
Finally, Rebecca recommends leveraging other people's audiences to jumpstart your sales. Be a guest on podcasts, swap newsletter mentions or links with author friends, or participate in book bundles and giveaways on platforms like BookFunnel.
Stay tuned as Rebecca dives deeper into each of these strategies to help you sell more books this year!
Key Takeaways
00:00 Email list essential: engagement, sales, secure ownership.
03:27 Own email lists; engage regularly with subscribers.
08:35 Swap emails, collaborate, and join author bundles.
10:00 Grow email list, market book, leverage audiences.
Links & Resources
Blog: Creating Non-Paid Promotions
Blog: Your Book is the Main Marketing Piece
Blog: The Last Page
Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that HERE.
Email us: info@authorsallies.com
Podmatch sign-up (affiliate link).
Mailboat I to see the backend matter, etc. (And, it's a darn good series.)
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