The holidays are coming fast—and if you’ve ever wished you could sell more books without feeling like you’re screaming into the social media abyss, this episode is your sign to bundle up!
In Episode 26, Rebecca shares creative ways indie authors can use book bundles, themed collections, and collaborative offers to boost sales and delight readers this holiday season. Think of a bundle like a gift bag for your audience—filled with value, personality, and a sprinkle of magic.
You’ll learn how to:
✨ Turn your backlist into irresistible box sets or themed bundles
🎄 Create cozy, clever, or witchy seasonal themes (like “Midlife Magic Reads” or “Witchy Women of Winter”)
📦 Add non-book bonuses that make readers swoon—think stickers, playlists, or printable extras
👯♀️ Collaborate with other authors to grow your audience and share the workload
📣 Market your bundles with behind-the-scenes teasers, newsletter swaps, and limited-time offers
The holidays can feel noisy—but smart bundling helps your books stand out and spread a little joy. So grab your coffee, your creativity, and start planning that “Cozy Reads Gift Set” your readers didn’t even know they needed.
Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies RoundTable can be found on our website. https://www.bluedotdigitalmarketing.com/
Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that HERE. https://mailchi.mp/15e024a36fd4/marketingplanebook
📧 Email us: info@authorsallies.com
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Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5
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