Description

In this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content. The conversation covers practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consistency in posting. Rebecca also emphasizes the value of building a personal connection with readers through visual content.

• Pinterest is a valuable platform for authors to reach their target audience.
• The majority of Pinterest users are women aged 25 to 44, aligning with many authors' readership.
• Pinterest users are often looking for inspiration and solutions, making them more engaged.
• Higher income users on Pinterest are more likely to purchase books.
• Pins remain searchable indefinitely, providing long-term visibility for content.
• Authors can use Pinterest to promote their backlist books effectively.

Links & Resources

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Get the free Pinterest Canva templates mentioned in the episode HERE. 

https://mailchi.mp/de59371b2392/pinteresttemplates

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